Diesel: Only The Brave Concert with Common

Diesel Only The Brave captures the essence of the Diesel man in a bottle. The scent represents the qualities of the brave, symbolized by a fist that tells several stories: facing forward, the fist evokes power and energy; upright, it stands for self-affirmation; raised, it signifies victory, success and engagement. Embrace your inner rebel with Only The Brave, scented with powerful, provocative notes including lemon, leather, cedar wood and amber.

In partnership with Macy’s, Diesel Only The Brave gave consumers the opportunity to celebrate bravery with Common, the face of the brand’s courageous fragrance, at a intimate live performance at Capitale on Wednesday, August 26th, 2009.

The GRAMMY-winning hip-hop artist’s performance, included the song “The 6th Sense,” embodies the spirit of determination and perseverance. This private concert for Common’s friends and celebrity fans captured the essence of empowerment, a sense that the performer depicts throughout his work, from his music to his community outreach.

“I’ve always thought Diesel was a progressive, fresh brand—it has a classic feel, but pushes the envelope,” Common explains. “I wanted to partner with Diesel because that’s really what I’m about too—to be an individual and an artist, it takes both bravery and courage.”