Heartschallenger

Spotted in front of Webster Hall :

Heartschallenger is a twenty first century lifestyle brand that uses tiny pink ice cream trucks to spread the word of the D.I.Y. sprirt that we live for. They currently have trucks in L.A., Miami & New York and stock their trucks with treats from around the globe including but not limited to international candy, ice cream, jewelry, limited edition clothing, mixtapes, vintage deadstock sunglasses, glitter guns, etc….the list goes on and on.